Michael Ehrlich (Founder and CEO at Playbook Marketing) joins Stick to Sports Biz to discuss how being a sneakerhead brought him to work with adidas, the journey that his love for athlete branding has taken him on, and his history as a podcaster. Michael and Brandon talk about having passions outside of work, how fatherhood helped them find perspective, and some of their favorite shows from the first half of 2022.
2:25 – Michael’s time with adidas
11:30 – Why he started Playbook Marketing
19:20 – On being known as “the adidas PR guy” and redefining himself
25:00 – Michael’s time as a podcaster
32:10 – Fatherhood and what it means to him
39:50 – The many ways Michael spends his time outside of work and how he balances it all
45:15 – Our Top 5 Favorite Shows of 2022 So Far
1:04:30 – Old Instagrams
1:16:30 – A must-listen Twitter story
Host & Producer: Brandon Fleshman
Guest: Michael Ehrlich
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