Aaron Siegal-Eisman (Founder and CEO at Eisman Digital, Author, “The Evolution of Sports Social Media“) joins Stick to Sports Biz to discuss founding his own company, the labor of love that is writing a book, and taking an entrepreneurial approach to sports business. Aaron and Brandon recount some Shaqtin’ memories, unforgettable events that played out on social media, and look to the future of sports.
1:40 – Working at Bleacher Report
3:00 – Aaron’s early opportunity in MiLB
5:00 – Where Aaron’s love for sports began
8:50 – What motivated him to be entrepreneurial
10:20 – What consulting is like
13:30 – On writing a book
17:05 – A flashback to iconic Shaq moments
22:10 – On the doors that opened after writing his book
24:40 – The wild, wild West of NIL
26:55 – Aaron’s take on LIV Golf
29:29 – Aaron’s favorite travel destinations
33:30 – Top 5 Moments That Changed Sports Social Media
48:10 – The Recommender – Aaron’s TV Show, Music, Podcast, Book
51:50 – Old Tweets
Host & Producer: Brandon Fleshman
Guest: Aaron Siegal-Eisman
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